Here are the supplementary materials referred to in How to Get Your Book into Schools and Double Your Income With Volume Sales.
EXAMPLE PROMOTIONAL MATERIALS
EXAMPLE REDESIGN TO REDUCE PAGE COUNT
First chapter of Offside, before and after.
Original version (seven pages)
- Minion Pro 12/16
- No kerning
- Chapter head starts at 3 inches
Redesign version (six pages)
- Minion Pro 12/14
- Kerning -10
- Chapter head starts at 2 inches
(No changes were made to margins, but some trimming there can also be made.)